“I am a Dental Hygienist and have been practicing for over 35 years. When charcoal tooth powders and toothpastes first came out, I was a little skeptical. Patients starting telling me that they were using this and I started to do some research on it. First of all, I didn’t like the idea of brushing my teeth with something black! I also have read that the black charcoal can cause tattooing of the gum tissue that can be permanent and have to be surgically removed. So when I first saw White Birch I wanted to give it a try. I love that it is WHITE, is less abrasive, which is something you have to be careful of with toothpastes that claim to whiten your teeth. It has no fluoride for people that don’t want to have that in their toothpaste, it leaves your mouth feeling clean, fresh and your teeth feel smooth. I would highly recommend this toothpaste to my patients along with an electric brush to keep your teeth looking whiter, especially if you drink coffee or tea to remove any surface staining.”